As someone who made the leap from Mac to PC about 8 years ago (after 14+ years on Apple products), but loves my iPod Touch, I’ve found it endlessly fascinating seeing Apple’s iPad market itself. The success of the device seems to prove an axiom that’s so rarely true nowadays…good design means product success.
At the same time, fantastic public relations is an art form in and of itself. I have great respect for the good and the bad in the PR industry. Getting good PR is impressive, whether you’re the manufacturer of the season’s most widely-coveted consumer good, or an offensively opulent luxury yacht next to no one can afford. Good PR — Apple gots it, in addition to a solid product that many consumers seem to (legitimately) love.
These German cats apparently gots it, too. But even the iPad doesn’t “control” a yacht, as CNN claims.
Nor does a press release from a yacht broker warrant a news story, no matter how bad-ass this thing is.
In the headline of its front-page article (READ THE REST OF THIS POST ON TECHYUM…)